06- 2016.


Every spring I do a little creative something for the shop. Sometimes it’s a video, other times a photoshoot.
I shot these images, and more, in my studio last week with this seasons gear.

If you see things you fancy, the clothing items used in the spread will be displayed (and for sale) on rotation behind the desk in the shop for the next while.

Models: Bronté, Ludovic, Paige and Scott.
Styling: Frédérique Légaré and Jonah Leslie
Photography and creative direction: Jonah Leslie
Wardrobe: ibiki

Photo from Ugo La Pietra, 1967.

From June 9th to 19th 2016

Saint-Laurent Boulevard will be hosting it’s yearly street sale this week and we’re having a big liquidation for the occasion. Come see what’s going on!

Building Block Bags

If you happen to find yourself on the Building Block website, there’s a nifty library section which interweaves images of their fine leather bags together with inspirational viewables… many of which happen to already be in our pintrest folders as it turns out!

This is our first season with the Californian duo who’re, to my knowledge, the first to have ventured into this somewhat (I hate to say it) architectural direction – which seems to be more and more en vogue.

You should also check out one of the girls boyfriend “Waka Waka“, who builds out their studio display systems and makes amazing furniture.

Photography: Naomie Tremblay
Styling: Frédérique Légaré
Make-up: Leonie Levesque
Model: Salomé Zimmerlin

South Side

One of our shop keepers also does styling gigs here and there.
This is her latest featuring mostly gear from the store.

05, 2016.



Similarly to past videos this one is, again, shot at my studio (whitewallstudio.co) with Paige Culley, who, otherwise, dances with Marie Chouinard.
As you can see it’s filmed and edited in a rather low-fi manner.
The focus is not so much on production quality as it is an ongoing exploration and generation of movement vocabulary and videographic style.

These are set improvisations around themes I come up with.
As the camera is rolling I call out “scores” or “themes” or “ideas” we then execute on the spot in one or two takes.
I also direct things as we’re doing it (that’s why you see my mouth moving).
Perfection is not the goal… in fact I quite like the little hesitations, mishaps and off-nesses which occur in this context. Enjoy!


Henrik Vibskov

A central Saint-Martins graduate, Henrik also lends his mind to fine arts showing in museums and gallery settings. In addition to his clothing line, Henrik does theater and costume design for theater, interior design, and music. He’s the drummer for Trentemoller. You can see the multi-dimensional vision this man has in any fashion show he puts on – where he’ll build elaborate sets and sometimes compose the music himself, or even play live.
I personally respect that his creativity crosses over many mediums, yet his vision remains singular.

His clothes are pretty quirky but we made a small buy which I think fits well within the shop DNA.

We’re delighted to be the sole retailer of his label here in Montreal.

Photos & Edit by Jonah Leslie // 05- 2016.

Pebbles Paradise